Video content is King!

 

Use our Magic Video production studios in Perth and you will get the full royal treatment.

We provide a huge variety of techniques, but for controlled recording conditions and client convenience we also have a  large purpose built chromakey Green Screen studio. This is available for full managed video production projects or is also available for video studio hire. Did you know we have a sister company called Magic Studios? We often utilise our two in house professional voice over recording studios to add in narration and other sound design.

When it comes to video marketing, many businesses still aren’t using this powerful tool to its fullest potential. Video content is one of the most effective ways to reach and engage your target audience. Not only is it more engaging than text or static images, but it’s also been shown to be more effective in driving conversions. In this article, we’ll take a look at some Video Marketing trends that you should be aware of, and we’ll also discuss some tips for creating successful video content.

10 Reasons Why video is worth it.

1.

Video will account for 82 percent of all internet traffic by 2022, up from 73 percent in 2017. (Cisco)

2.

Video will make up more than half of global mobile traffic by 2021. (Ericsson)

3.

Video content will be the most dominant type of content on social media by 2019. (Forrester)

4.

By 2021, video viewership will increase to represent over three-quarters of all internet users worldwide.(We Are Social)

5.

Facebook Watch attracted 150 million daily viewers in its first year.(TechCrunch)

6.

Snapchat users watch 10 billion videos a day.(Bloomberg)

7.

YouTube reaches more 18-49 year olds than any cable network in the US.(Nielsen)

8.

In 2018, 78 percent of U.S businesses reported that they would be increasing their investment in online video.(Animoto)

9.

Video drives a 157 percent increase in organic search traffic from SERPS.(MarketingSherpa )

10 .

B2B companies that use video grow their revenue 49 percent faster than those that don’t( Vidyard )

If a picture can say a thousand words then videos can say millions.

Website conversions and user engagement are what all businesses should strive for. Most websites have the necessary text and image-based content that drives up their rankings in search engines, but one aspect of content that is often overlooked is video.

Video is a great way to communicate your key unique selling points as a company and entice viewers to engage with your business. Using online video marketing effectively is key to a successful online marketing strategy. Surprisingly, the second largest search engine right behind Google is actually YouTube. At the moment, more than 48 hours of video content is being uploaded every minute to YouTube. Did you know  that YouTube videos are 50 times more likely to rank at the top of Google’s first page search results?

Because of the relationship between Google and YouTube, video is now a must have feature for online marketing. It is one of the most influential factors in search results owing to the rise in use and popularity of online video services such as YouTube. Videos add user ‘stickiness’ to your website and gives your business a better professional look and feel. We recommend setting up a company YouTube channel and the creating a video blog to engage regularly with your target audience.

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Video is a powerful marketing tool because it’s able to reach and engage your target audience in a more personal way than text or static images. Video content is more engaging than other forms of content, and it’s also been shown to be more effective in driving conversions. Additionally, video viewership is increasing every year, and businesses that use video tend to see faster revenue growth.

If you’re not already using video in your marketing strategy, now is the time to start.

Here are a few tips for creating successful video content:

 

Keep it short and sweet:

Video content should be concise and to the point. The average attention span is shorter than it used to be, so it’s important to make your point quickly.

Make it visually appealing:

Use high-quality visuals and graphics to make your video more engaging.

Use an attention-grabbing headline:

Your headline should be reflective of the content in your video and should entice viewers to watch.

Optimize for search:

Include keywords in your title and description to help your video come up in search results.

Promote across channels:

Don’t just post your video on one channel. Share it across social media, email, and other marketing channels to reach a wider audience.

Video is a powerful marketing tool that can help you reach and engage your target audience. Use these tips to create successful video content that will help you achieve your business goals.

Do you have any questions about using video in your marketing strategy? Call us on (08) 9278 8888 and we’ll be happy to answer them!

Download Video Guides:

If you are new to the video production process don’t panic.
Our studio production manager will help you through the filming process to maximise your on screen performance. We have also developed a couple of handy instructional guides below.

Get in touch so you can start recording your videos right away!

 Give us a call on (08) 9278 8888 and speak to one of our professional staff about your video production needs.

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