corporate video production
With ever changing channels and technology your corporate video production strategy can be a minefield to navigate and prioritise.
What type of footage should I take?
Were should I display the videos?
Who will be the acting talent?
First of all we recommend a meeting to discuss your video production needs and provide guidance and recommendations on creating videos that work. Like all marketing activities we recommend starting with your brand persona. Elements like the colors, speed, tone and visual delivery need to be explored first.
Some questions to ask before filming are:
1.
Is your brand persona fun and playful or more serious and corporate? This needs to be emulated in the video production process.
2.
Do you have a branded colour palette or company stile guide to use to develop the video story board?
3.
Do you have a logo animation that can be used to top and tail a video for visual brand consistency?
4.
What music or voice over may be used.
5.
Who will be the acting talent or “face” of the business.
Where should I use video productions?
click on each to hear some samples!
How do you prioritise what video to start producing first?
We recommend looking at your existing videos as a starter. Are they in and older display format or off current brand sentiment? Could they be used as a website video or on social media channels? Do they compel the viewer to take action? Often we can utilise some of this old footage and give it a new lease on life by doing a fresh edit or by adding improved animation, voice overs or music.
In conclusion if you are unsure what will best suit a particular campaign then call us on (08) 9278 88888. We are more than willing to provide some guidance on a corporate video production what will suit your brief and budget.
If you don’t have any old company videos, have a look at your current marketing activities to establish what areas of you marketing KPI’s need more:
- Engagement
- Conversions to inquiry
- Trust in brand sentiment
- Detail in product or service explanation
Whilst a large portion of our video products are best suited to website and corporate applications Magic Videos can produce a wide range of video styles to suit most formats. Some of the areas to consider would include:
In conclusion if you are unsure what will best suit a particular campaign then call us on (08) 9278 88888. We are more than willing to provide some guidance on a corporate video production what will suit your brief and budget.