More Engaging Than Just Text Alone
Video Blogs (or Vlogs) have been around for quite a few years now, but their use is only just starting to be appreciated by business and services’ sectors. Blogs are are great way of creating regular content for a website but can text engage with users better video? The answer in obvious…No. Why not mix it up and use both text and video?
Big business has awoken this coercive ‘giant’ of updating conversations with their customers (and potential customers too, because of the known high rates of shareability of short videos). But the great news is, that small business and educational institutions can also enjoy the benefits of vlogging with regular video blogs at with very low time commitment and cost.
Video blogs are typically a short video message service that diarises, or tells a continuing, themed story. If you are passionate about your product or service and have something to say then this is an avenue that you can use with great effect. Video blogs are refreshed regularly, therefore remain relevant and ‘in the now’. Your marketing messages and conversations can be tailored very easily to the season, or to special forthcoming events and festivities. So evolve with video blogs and remain relevant to your viewers.