So, you have taken the time to develop a quality logo that symbolises your brand and what your business stands for? How can you use a static logo image in the ever-growing world of online and offline video that has so much dynamic movement?  By using logo video animation of course…This video explains why:

Like any piece of marketing collateral, videos need to be a powerful representation of your brand persona. Often, we look at the colours, fonts, graphics, voice and music to develop a branding “tone” for a video. These elements are great to create continuity in the branding message, but if you’re all-important logo is static in an otherwise dynamic environment,  it can disappear into the excitement of moving video.  How do you get around this?

Bring your logo to the forefront of the on-screen movement using a well-designed video logo animation.  Your logo needs to stand out!

3 reasons why you need a Video Logo Animation:

Exciting brand familiarity

INTRO – Start with the consistent use of an animated logo at the beginning of your videos.

People like familiarity and will watch a “series” because they recognise the intro. Make it short, snappy, and identical on all your video intros. Continuity is a mark of professionalism, and a professional video logo animation is a simple way to add consistency to all your video features, and bolster your brand recognition.

Standing out from the crowd – The 3 second rule.

SOCIAL VIDEOS- 95% of people decide if they want to watch a whole video in the first 3 seconds.

Facebook advertising is powerful and very cost effective. The implementation of Facebook’s video auto play function allows you to grab more people’s attention than a static images or text. So even a five second logo animation can really stand out in the Facebook “feed”. This is even more noticeable on mobile devices. Don’t waste the opportunity to stand out from the crowd. Video attracts up to 80% more clicks on Facebook than text alone.

Engaging calls to action

OUTRO- Now they have watched the entire video production, don’t drop the ball with the final “call to action”

Your outro need be just as exciting as the reset of the video. After all you want to compel the viewer to take action or walk away with a positive memory of your brand.    Using a video logo animation alongside things like “visit us at…, call us on…, buy from us here…” etc. can give the viewer that little push to follow through, and be that next important sale or lead.

Be exciting!

In such a competitive online space, you need to maximise all your branding opportunities.  Video production is no different, so your brand – your logo – needs to shine on-screen, not get lost in the background. It’s all about including your logo in all that visual excitement!

Magic Videos production uses an awesome transition and effects library

Magic videos have made it very easy to create great looking logo animations. We simply utilise our library of over 500+ pre-built logo animations and transitions (growing every day!)

We select the desired transition + effects, insert a high-resolution version of your logo along with your selected branded colours, and “Hey Presto…”, the library does the rest!

30 FREE LOGO ANIMATIONS IN 30 DAYS

We are pleased to announce that Magic Videos are offering 30 businesses the opportunity to receive a FREE logo animation using our awesome library! Simply email us a high resolution .png version of your logo and we will do the rest. You can use this on your existing or new videos free of charge with no strings attached!

Don’t miss out! Email your logo to info@magicstudios.com.au or call 1300 100 333 if you have any questions.