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Copy Writing and Scripting: Tips for Success

Copy Writing and Scripting: Tips for Success

Scripting for a voiceover project can be difficult. There are a lot of things to consider, such as the tone of the script, the audience, and the overall feel of the project. In this article, we will discuss some tips for scripting corporate voiceovers that will help you create a successful recording. Keep in mind that every project is different, so you may need to tailor these tips to fit your specific needs. Let’s get started!

First, you need to consider the tone of the script. The tone could be serious, playful, or anywhere in between. It’s important to match the tone of the script to the audience that will be listening to it. For example, a playful script would not be appropriate for some businesses, but it could be used for a marketing video that is targeting families with a fun and playful product.

Next, you need to think about the length of the script. Voiceover scripts can be short or long, depending on the project. If you’re not sure how long your script should be, ask the client or the person in charge of the project. They will likely have a specific length in mind.

NOTE: 130 words are the industry standard for 1 minute of voice-over audio at a medium-paced read.

Finally, make sure that all of your information is accurate and up-to-date. Inaccurate information can be very confusing for the audience.

MAKE SURE YOU FACT-CHECK!

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Script styles

Corporate

Often written in a 3rd person style.

“Here at Magic Studios, we specialise in audio production…”

Example: Website about us page.

Tone: Clear and concise.

Pacing: Slow to Medium.

Entertaining or Playful

A lot more playful language with lots of jokes, sound effects, and characters.

“Welcome to the wacky world of Johnny Jokes, the funniest place on radio!”

Example: A marketing video for children or a family-friendly product.

Tone: Fun, Upbeat, Light-hearted.

Pacing: Medium to Fast.

Motivational

Think Tony Robbins style. Uplifting, positive, and full of hope and possibility.

“You can do anything you set your mind to! Just believe in yourself!”

Example: Executive or life coaching video.

Tone: Engaging, Excited, and enthusiastic.

Pacing: Medium to Fast.

Conversational

The style you would use if you were talking to a friend or colleague.

“Hey there! Thanks for tuning in. I’m so glad you’re here!”

Example: Testimonial interview with a client.

Tone: Natural and Relaxed

Pacing: Slow to Medium.

Informative

This is the style you would use if you were giving a presentation or teaching a class.

“Today we’re going to learn about the different scripting styles for voiceovers.”

Example: Instructions on how to set up your new HiFi system at home.

Tone: Clear and concise.

Pacing: Slow to Medium.

Serious

Like a company’s mission statement or a financial report.

First Person: “I’m committed to providing the best possible service to our customers.”

Third Person: “The company is committed to providing the best possible service to its customers.”

“The company’s profits increased by 12% last quarter.”

Tone: Professional, Formal.

Pacing: Slow to Medium.

Urgent

Example: A public service announcement about a severe weather warning.

“This is a severe weather warning. A cyclone has been sighted in the area. Take shelter immediately.”

Tone: Urgent, Serious.

Pacing: Fast.

Script Writing for Voice overs

Additional Tips for scripting corporate voiceovers:

1. Establish a voiceover style that is unique to your company and consistent across all of your audio branding materials.

2. Keep the tone of your scripts in line with your target audience. You are never writing a script for yourself. You are writing it for the listeners.

3. Write for clarity and brevity – avoid long, dense paragraphs.

4. Use strong, active language to engage the listener Remember, people, respond more positively to positive language. Unlike most political advert scripts, we are far more likely to remember information if it was delivered in a positive format.

5. Be on brand and concise. Don’t try to cram too much information into a single script.

6. If you’re stuck, consult. Having another pair of eyes or ears to bounce ideas off, will never go astray.

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It’s the vibe…

Finally, you need to consider the overall feel of the project. This includes the music, sound effects, and other elements that will be used in addition to the voiceover. Make sure that your script fits with the overall feel of the project. For example, a serious and formal script would not be appropriate for a video with upbeat background music.

We hope you found this article helpful. If you have “writer’s block” don’t panic Magic Studios can help by providing creative copywriting services for your next project. Call us on (08) 9278 8888 to find out more.

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