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Put the Sting in your Podcast

Put the Sting in your Podcast

Creating Your Own Podcast Audio Stings

Are you wanting to add some personality and punch to your podcast? If so, you should consider using podcast audio stings! What are podcast audio stings, you ask? These slick ‘sounder’ sections are usually short pieces of music with or without catchphrases and sound effects that are used to introduce or close out a podcast episode. They’re also a clever way to add humour, excitement, or just a bit of flair to your show. In this blog post, we will discuss how to create your podcast audio stings, as well as some tips on how to use them effectively. So, let’s get started!

Podcast Stings

How long should they be?

There are a few things to keep in mind when creating your podcast audio sting. First, you’ll want to make sure that the audio clip is short – around five seconds or less is ideal. You also want to make sure that the audio clip is high quality and free of any background noise or copyright licensing. Finally, consider how the audio sting will fit into your podcast episode. For example, if you’re planning on using it at the beginning of your show, you’ll want to choose an audio clip that really sets the tone for the episode.

Here are some examples of sonic branding that you may be familiar with:

Here are some sting samples we came up with for a bit of fun after 5 minutes in the studio

Where can they be used?

1) Humorous sections that add a bit of levity to the show.

2) Exciting stings that create a sense of anticipation or excitement.

3) Intros that set the tone for the episode.

4) Segues between podcast segments.

5) Flashbacks

6) Outros that summarize the podcast episode.

7) Social media, website or contact numbers

Music for the Magic

You’ll need to find or create a short piece of music or sound effect that you want to use. Make sure it fits with the “feel” or branding of the podcast. If you know any musicians, maybe ask them to create something original in return for a mention? We also recommend but always double-check the licensing. Our audio engineers can then create a unique sting using audio editing programs like Pro Tools.


Custom catchphrases for your podcast show is a great step towards creating memorable podcast audio stings. This can be a fun way to add personality and buzz to your podcast. For example, the podcast “Welcome to Night Vale” has several catchphrases that are used throughout the show, such as “goodnight, Night Vale” and “keep your eyes on the road.”


You can also use podcast audio stings to create segues between segments of your show. For example, if you have a guest on your podcast, you can use an audio sting to introduce them before they come on the air.

Podcast Audio Sting Tips & Tricks

Now that you have an idea about how to create your own podcast audio sting, here are a few tips and tricks on how to use them effectively. First, you’ll want to make sure that your audio sting is properly placed within your podcast episode. A good rule of thumb is to place it at the beginning or end of your show, or during a natural break in the conversation. You’ll also want to make sure that your audio sting is not too long or too short – remember, around five seconds is ideal. Finally, you’ll want to use your podcast audio sting sparingly – overusing it can be annoying for listeners and take away from the overall quality of your podcast.

Top tip: make sure to test out your podcast audio stings before you use them on your live show. Perhaps listen back to the audio clip with friends and get their opinion.

We hope you found this blog post helpful! If you have any questions, feel free to reach out to our team of audio engineers. We’re always happy to help podcast creators create the best show possible.

Happy podcasting!*/


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