28 Jan Voice overs for social media
There’s a lot of voice over audio production that goes into social media. Voice overs are used in commercials, TV shows, and podcasts. Social media is no different when it comes to voiceover work. This article will be discussing voice over for social media content with an emphasis on how voiceovers affect the way people interact with your brand.
There is different voice over lengths for each social media platform. Keep these time frames in mind when creating your voice over scripts. Use a word count of 130 words approximately equaling 1 minute of content read at a medium paced read. Remember you will also need to include time for the introduction and outro.
Let’s look at the recommended minimum and maximum durations for audio on some of the major social media channels.
- Facebook: 1-2 minutes
- LinkedIn: 30 seconds
- Twitter: 15-30 seconds
- Instagram 15 – 60 seconds
- TikTok 10-15 seconds
The length of a voice over can affect the way people see and interact with your brand. If you have a long voice over, it will take up more time on the user’s screen and they may lose interest. If you have a short voice over, it won’t take up much time on the user’s screen and they may be more likely to listen to the whole thing.
Now that we know the recommended audio durations for social media, how does voice over production come into play? How well is the voiceover is mixed with the background audio? If there are too many sounds in the background, it can be difficult for the user to focus on the voiceover. If the voiceover is mixed well with the background audio, it will be easier for the user to listen and understand what’s being said.
When it comes to voiceovers, you want to make sure that the content is interesting and engaging. You don’t want people to tune out after a few seconds. The voiceover should be something that grabs people’s attention and makes them want to keep listening. It’s also important to match the tone of your voiceover with the tone of your brand. If your company is serious and professional, you don’t want to have a voiceover that’s light and bubbly. Be sure to find a voice over artist that can capture the essence of your brand.
5 common read styles often used in social media by voice overs.
- Serious and professional voice over- often used for corporate videos and product demos.
- Casual and laid-back voice over- often used for social media marketing and branding videos.
- Sarcastic and ironic voice over- often used for comedy sketches and viral videos.
- Excited and energetic voice over-often used for event coverage and promo videos.
- Childlike voice over- often used for product ads targeted at children.
5 tips for your social media voice over production.
1) Be clear and concise
2) Speak slowly to allow for voice recognition software processing time
3) Keep your voice level and smooth, with a consistent rhythm
4) Take pauses in between words and sentences for added emphasis
5) Avoid swallowing sounds or tongue clicks
The importance of voice over audio production in social media cannot be overemphasized. Professional voice overs can help you create engaging and visually appealing social media content that will capture your audience’s attention. In addition, high quality voice over audio can help improve the overall quality of your videos, making them more likely to go viral.
Voice overs can help you connect with your audience on a more personal level, making them more likely to respond to your content. So don’t underestimate the power of voice over audio production in social media- it can make or break your content!
For more information on voice over audio production or to hire our professional video or audio production recording studios call 1300 100 333, Thank you for reading!